About a year ago, a European entrepreneur came to our office and told us about his plans for entering the New Yorker market. He had a household gadget that homeowners could install to save money as well as energy, and he told us that he intended to test market his product in New York.
After listening to a few comments we made about the city’s diverse demographics, he realized that New York was probably the worst place in the U.S. he could test the appeal of his product.
Unlike other parts of the U.S., and other countries in the world, New York City’s population is extremely
diverse ethnically, racially, financially, linguistically and religiously. If your company is planning to launch a new product in the U.S., you must research the demographics of the population region by region if you want to target your marketing appropriately.
How much do you think you know about New York? Try this quick quiz. We will put the email addresses of everyone who gets all the answers right into a hat and draw one winner of a $100 gift certificate to Amazon. The answers will be available next week for all to see. (If anyone has difficulty accessing the survey from this link, let me know [lsiegel at bridgeny dot com] and I’ll email you a link.)