We flew to the city where the presentation was being made (at our expense, of course). We knocked their socks off when we ended with a video testimonial from the top editor of Time, Inc. (a good friend of the agency lead). They loved everything we did.

Waiting on pins and needles — we received the call. We didn’t get the business. They felt safer explaining to the CEO why they hired the brand-name agency. We were crushed. A few days later, we got another call from the consulting firm. They admitted they had made a terrible mistake. The first planning session with their new agency was a disaster. The chemistry was all wrong. When the agency left, the inside PR team looked at each other and said, “We’ve got to go with (my agency).” So we snatched a victory from the jaws of defeat.

Admittedly, it’s rare when something happens like that. But after all these years, I still bask in the afterglow.

[...]Eight Myths About PR (Truth or Consequences) « BridgeBuzz[...]…

Interesting infographic Zarrella did. Although some of his tips on how to get more click-through are common sense, and others are based on good writing (such as his tip to use more verbs than adjectives and adverbs).